"DEFINING AND PARSING AN EVOLVING SEMANTIC VENDOR MARKETPLACE"|
Talk by Lynda Moulton is a Senior Analyst and Consultant in enterprise search for Outsell’s Gilbane Services
There are dozens of software applications that explicitly define themselves as semantic. Scores of other applications have capabilities for enriching content, mining, analyzing and categorizing unstructured text, structured data or a combination of both. All have relevance to making content retrieval more precise or more relevant to the searcher. While the number of semantic vendors offering real business value is substantial and growing, there is only patchy evidence of market take-up of such solutions. From product packaging and pricing, to getting products exposed to the right buyer, this talk will highlight the critical decisions sellers must tackle. By sharing several buyers’ perspectives and case studies of known early adopters, Ms. Moulton will illustrate where the weak spots exist in the market, practical barriers to entry. She will suggest practical issues that new companies and developers should confront to enhance marketability. Finally, the talk will share semantic solutions as understood in science and applied in vertical industries where they have penetrated enterprises successfully and are beginning to gain maturity.
Biography: Lynda W.Moutlon
Lynda Moulton is a Senior Analyst and Consultant in enterprise search for Outsell’s Gilbane Services. She has over 30 years of experience as a professional searcher, and search and content system technology architect. Her principal focus is studying search technologies for the purpose of advising enterprises on their search options and implementation strategies. Her early career was as an information specialist at Union Carbide and Arthur D. Little. In 1980 she founded Comstow Information Services, which developed the BiblioTech® software for total enterprise content management. Lynda also consults at LWM Technology Services on knowledge management strategies with a focus on metadata management and taxonomies for content behind the firewall. She is active as a leader in the Boston Knowledge Management Forum, which holds semi-monthly meetings. Case work and writings can be found at http://www.lwmtechnology.com including links to articles, presentations, and research reports.
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